Our products and services are built on The Clarity Approach, designed to achieve meaningful results. Find out more about The Clarity Approach and how we apply it.
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Labyrinth Media specialises in influencer marketing, social media management, and social-first paid media. Our work focuses on shaping how audiences engage with brands through creators, platform-native content, and structured amplification, guided by our Clarity Approach™.
We work across major social platforms including Instagram, TikTok, Facebook, and even Telegram. Platform selection is guided by audience behaviour, content suitability, and campaign objectives rather than a fixed platform mix.
Success is measured against clearly defined objectives such as audience engagement, content effectiveness, and growth consistency over time. We look beyond vanity metrics to understand what resonated, why it worked, and how future content should evolve.
We select creators based on strategic fit within our Audience–Brand–Creator (ABC) framework. This means considering audience relevance, brand intent, and the role a creator needs to play, rather than relying on profiles or metrics alone.
Follower count is only one consideration and rarely the most important. We prioritise audience relevance, content quality, and how naturally a creator can represent the brand within their community.
We work across creator tiers depending on campaign objectives and context. Different tiers serve different roles, and they are often combined intentionally to balance credibility, reach, and depth of engagement.
We define clear creative direction and content roles upfront, while allowing creators flexibility in how ideas are expressed. This ensures content feels natural to audiences while remaining aligned with the brand.
We select creators based on strategic fit within our Audience–Brand–Creator (ABC) framework. This means considering audience relevance, brand intent, and the role a creator needs to play, rather than relying on profiles or metrics alone.
We prioritise native execution over overly polished production. Content is created with the pacing, tone, and formats audiences expect on social platforms, helping brands participate naturally without forcing commercial messages.
We manage planning, production, publishing, and community engagement while keeping clients informed through a shared dashboard and regular updates. This provides visibility and control without requiring constant day-to-day involvement.
Community engagement is handled thoughtfully within brand guidelines, including moderation and responses where appropriate. The focus is on maintaining a consistent, respectful brand presence while recognising when engagement adds value and when restraint is needed.
We manage planning, production, publishing, and community engagement while keeping clients informed through a shared dashboard and regular updates. This provides visibility and control without requiring constant day-to-day involvement.
Paid media is used to support and extend organic brand- and creator-led content, not replace it. Through Traction, we apply targeted amplification to reinforce key messages, improve recall, and support conversion where it makes strategic sense.